Magazine News Stand

The music magazines were placed near the back of the shop, next to the gossip magazines. At this particular shop that I went to there was only a small selection of music magazines, mostly based on instruments than specific genres of music. The most established magazines were placed at eye level, so that they are easy to see and grab for readers. The least popular magazines were placed at the bottom of the news stand. To see these you had to bend down, especially the ones placed at the back of the news stand, these were also difficult to grab.

The R&B magazines that are placed at the front of the news stand, display the whole front cover of the magazine, without having any of the shops advertisement blocking any of the information. The magazines that are placed behind these only show the Masthead, skylines and the top part of the main image. This layout allows consumers that are loyal and buy the same magazine frequently and easy way to find there magazine. With every magazine you was capable of seeing the full masthead and part of their main image.

There’s a mixture of colours, mostly red, black and white. These colours are the ones mostly used but however gold is another colour that stands out well amongst the other colours but there is only small amounts used.